eBiz Advisers

Moving Beyond Facebook and LinkedIn in Your Social Media Campaigns I’ve noticed that a substantial number of digital business owners often stop at Facebook, Twitter and LinkedIn when forming a social media strategy. A lot of folks seem to feel once they’ve mastered those platforms, their social selling is pretty much done. But brand-building can go so much further. A fancy website, great content and SEO can only do so much to generate the traffic your business needs. Reaching a large and relevant audience on multiple platforms is now more important than ever. Brands are now exploring dozens of secondary social media sites, many which are worth your time and effort. There are four that deserve your special attention, if you haven’t gotten there yet: Pinterest, Instagram, Reddit and Quora. The important questions – Are these secondary social media sites worth my time? Will they really do anything to help me sell more e-commerce products or raise brand awareness for...

Picking the right e-commerce platform from the many one-stop options available can be overwhelming. Even worse, you could read up reviews of different platforms but when it comes down to choosing the one that’s best for you, you’re still not sure how to go about it. You’re not alone. Like most sellers, you’re probably looking for a one-stop e-commerce solution with amazing features: Cloud-based or open source that allows you set up your website easily Excellent shopping cart Easy storefront customization tools Fluid order processing and tracking Simple inventory management In-built analytics Reliable customer service and much more… Whatever you features preferences are here’s a list of the top 7 ecommerce platforms you could choose from: Shopify Magento BigCommerce WooCommerce Volusion Ticktail YoKart However, picking the best platform for your business is beyond features and reviews. It is about choosing the solution that is a best-fit for your un...