eBiz Advisers

Instagram is an ecommerce marketing game-changer. Period. You know this but it mystifies you. Partly, because the social media platform is photo/video oriented. But you struggle with creating unique photo and video content consistently, so you bail. And most terrifying, everyone keeps telling you, you can generate more sales for your business on Instagram but you just don’t see how. Well, 80% of the about 500 million daily users follow one or more of the 25 million brands on Instagram. Put simply, Instagram users love brands. Unlike Facebook, 65% of top-performing posts on Instagram feature products. What’s that worth? The average value of an order from Instagram is $65 That’s how well brands are getting their messages across to customers and smiling to the bank. You too can have a great Instagram page, and sell more! Here are top five ways to can crush it on Instagram. 1. Create unique Instagram content Yes, you probably already know aut...

Moving Beyond Facebook and LinkedIn in Your Social Media Campaigns I’ve noticed that a substantial number of digital business owners often stop at Facebook, Twitter and LinkedIn when forming a social media strategy. A lot of folks seem to feel once they’ve mastered those platforms, their social selling is pretty much done. But brand-building can go so much further. A fancy website, great content and SEO can only do so much to generate the traffic your business needs. Reaching a large and relevant audience on multiple platforms is now more important than ever. Brands are now exploring dozens of secondary social media sites, many which are worth your time and effort. There are four that deserve your special attention, if you haven’t gotten there yet: Pinterest, Instagram, Reddit and Quora. The important questions – Are these secondary social media sites worth my time? Will they really do anything to help me sell more e-commerce products or raise brand awareness for...

  The FBA (Fulfillment by Amazon) business model has quickly become the  Best Seller in the online business brokerage universe . Private label sellers, wholesalers and those who’ve built a solid FBA business are now wanting to cash in on their hard work. They want to sell their business, get top dollar and move onto a new challenge. So how do you prepare to sell for the highest possible price?  Keep in mind three important S’s for selling your FBA business - Salability, Scalability and Supply Chains. Salability:  This is one of the most overlooked and misunderstood keys to selling an online business. Have you created a sellable, transferable business? Several great books have been written on creating a transferable property, including John Warrillow’s ubiquitous “Built To Sell”. Just because you’re currently grossing $3 Million in sales doesn’t mean your buyer will. It is critical for an owner to take concrete steps to disengage from the business BE...